There is a huge difference between creating a product and building a brand.
Products help you do the work while brands help you change the world.
A notebook is a product made to allow you organise your thoughts while Moleskine helps you imagine yourself as a writer...
Samurais are warriors.
The word Samurai, though, means to serve. They are warriors who serve the sword and the sword protects its master.
A samurai that rejects its king is called a Ronin. A warrior without a king....
Not only one but many.
We can change the channel, write a book, broadcast ourselves, read that book, take up this course, sell that product, apply for this job, change a country, travel cheap, download this song, watch this movie, teach this lesson, fight for a...
Of course it is, but people want more of what is not for them than what is for them.
Or better, they care more about learning why it is not for them than taking what is made for them.
Fear of rejection works and sales is all about...
Marketing is about change.
When we promote a product or service to people who use a different product or service, we do it in an effort to cause a change. Are we good enough to cause that change?...
