28 Feb Is this the best we can do?
Marketing is about change.
When we promote a product or service to people who use a different product or service, we do it in an effort to cause a change. Are we good enough to cause that change?
This pill will make you feel better faster than the one you are using. Change it.
This path is faster and easier than the one you are using. Change it.
This outfit will make you feel more important than the one you are using. Change it.
We don’t change clothes, paths or therapy, but we change attitude, destination, and behavior.
Good Marketing is not about change, it’s about changing people’s lives for the better.
And when we understand this, then the question is not anymore if we are good enough but it turns to “is this the best we can do?”