storytelling Archives - Costantino Roselli

07 Apr We all belong to generation C

Posted at 14:49h in Branding, Marketing, Storytelling

58 Likes

I used to fight for freedom. That was and still is my self-motivation. When I was a kid and did something wrong my parents forced me to stay in my room. The only escape was my Walkman (a Neolithic music device that read songs written on...

06 Apr Your product is not your brand

Posted at 23:02h in Branding, Business, Marketing, Storytelling

58 Likes

There is a huge difference between creating a product and building a brand. Products help you do the work while brands help you change the world. A notebook is a product made to allow you organise your thoughts while Moleskine helps you imagine yourself as a writer...

25 Mar A warrior without a king

Posted at 22:52h in Branding, Business, Marketing, Storytelling

58 Likes

Samurais are warriors. The word Samurai, though, means to serve. They are warriors who serve the sword and the sword protects its master. A samurai that rejects its king is called a Ronin. A warrior without a king....

15 Mar We have a choice

Posted at 22:47h in Branding, Business, Marketing, Storytelling

58 Likes

Not only one but many. We can change the channel, write a book, broadcast ourselves, read that book, take up this course, sell that product, apply for this job, change a country, travel cheap, download this song, watch this movie, teach this lesson, fight for a...

10 Mar This isn’t for you

Posted at 22:45h in Branding, Business, Marketing, Storytelling

58 Likes

Of course it is, but people want more of what is not for them than what is for them. Or better, they care more about learning why it is not for them than taking what is made for them. Fear of rejection works and sales is all about...

28 Feb Is this the best we can do?

Posted at 22:43h in Branding, Business, Marketing, Storytelling

58 Likes

Marketing is about change. When we promote a product or service to people who use a different product or service, we do it in an effort to cause a change. Are we good enough to cause that change?...

storytelling Tag

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07 Apr We all belong to generation C

06 Apr Your product is not your brand

25 Mar A warrior without a king

15 Mar We have a choice

10 Mar This isn’t for you

28 Feb Is this the best we can do?

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