30 Jan Tell a story
The story is not about you. It’s about them, the people you want to help with what you do.
It’s about them, the people you want to change with your service, your product.
It’s about what they believe, and it’s about the way they see the world.
The Marketing you choose to apply should be about them and not about you.
Because if it’s not about them then why should “them” care?