Two decades back we were trying to create invisible glasses.

The thinnest silver frame, or no frame at all around the glass, trying to make them disappear.

But soon we realised that we cannot pretend they don’t exist. They are there, on our nose playing a part in our lives and we should accept this part as normality.

So, we focused on the opposite. To make them more visible than ever. And we started playing with them, changing colors and we went beyond current shapes. And now we feel much better, more open and more human.

Can we do the same with our brands?

Or better.

Can we do the same with our lives?