What if - Costantino Roselli
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What if

What if we woke up one day and realized we can do whatever we want?

What if we stop for a while and realise that today we can use a device that connects us to over a billion people?

What if we also understand that this ability to connect and share and help and exchange info, wasn’t there 20 years ago? Which means that what we know, what we learn, our habits and the way we think of life are not based on this new reality but on the reality of the past.

What if we think that we don’t need permission to sing, write, broadcast, speak, share, create and all of those things can reach millions and touch and change the lives of many?

Now, this what if, is here, it is our reality. A powerful reality beyond any imagination. Knowing that you have this power, what do you do with it?

A little help to your answer. If we go 30 years back, when this powerful reality didn’t exist, and asked this question to ourselves « what if i told you that in 10 years you will have the power to learn anything with no more than €10, to teach your work, to spread your art, to write your songs without a studio, to publish your book without the need to convince any publisher, to design, to be an entrepreneur with no more than €100 and to address millions without asking for permission to any national channel? What if you woke up one day and all gatekeepers were eliminated?»

I’m sure that 30 years ago, yourself would desperately ask for this power.

Fast forward today, now that we have what everyone had desired back then, what are we gonna do with it?

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